PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named EngagedMedia as one of the most innovative Divisions of 2018.
EngagedMedia™, a division of Aptus Health, was founded to help clear common barriers to adherence using technology, primarily via real-time mobile messaging. EngagedMedia is designed to inform and help patients throughout the duration of their therapy, providing insights, convenience, and services to patients when it matters most.
The company’s EngagedPatient™ platform delivers real-time, dynamic digital messaging that is personalized to a patient based on pharmacy events. These hyper-targeted messages are sent on behalf of brands at key points in a patient’s healthcare journey, such as starting a new medication, refilling a prescription, understanding pharmacy benefits status, and other areas of support.
Early on, EngagedMedia had to create a market for its offerings, building up its technology and services to deliver a solution that pharma markers would consider a valuable part of their patient engagement strategies.
Persistence and innovation have paid off for EngagedMedia. To date, the company has interacted with over one and a half million patients through various digital channels. The EngagedPatient programs are proven through measurable results that drive revenue for clients—on average, they see between a 3:1 and 5:1 ROI on the programs they run with EngagedMedia.
“We are honored to be recognized for our commitment to innovation,” says Hoss Sooudi, General Manager of EngagedMedia. “This accomplishment will empower our team to continue to be an innovator in our field and develop smart mobile technologies that engage healthcare consumers.”
EngagedMedia was selected as part of PM360’s 7th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.
“Our selections represent the companies, offerings, and strategies that demonstrated what we believe is unique in its ability to impact the industry,” says Anna Stashower, CEO/Publisher of PM360. “We hope others in the industry are able to work with these innovators or use these innovations to better serve patients, physicians, and other healthcare stakeholders.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, more than 60 total innovations were featured in the issue. Within the Division category, a total of 8 divisions were featured.
All of this year’s selections can be found at: www.pm360online.com/pm360-presents-the-2018-innovators.