While the fundamental need to inform, educate, and support healthcare professionals and consumers is as important as ever, the way health and life sciences companies forge connections with their customers has evolved.
Through our wide array of digital channels, we’ve gained a deep understanding of the needs and behaviors of healthcare audiences. We apply these insights and proprietary analytic models to design and execute smart multichannel campaigns that connect clients with their customers at scale—delivering branded and unbranded information that supports important care decisions.
Our geo-targeted, multi-audience formulary pull-through solutions inform both HCP and consumer audiences about more cost-effective options, through their mobile devices. It’s quick-to-market, scalable…and proven to deliver results.
Pre-launch, launch, growth, end of life. Wherever your brand is in its lifecycle, our quick-to-market solutions offer a coordinated messaging and activation strategy to drive results throughout your target audiences’ journey.
Based on the millions of interactions healthcare professionals have had across our different digital channels, we’ve developed a statistical model predicting the integrated program design that will best engage your audience. We call it the Aptus Propensity Index™.
Are you part of a company doing innovative work that better connects healthcare professionals and healthcare consumers with the information and products they need? Join our roster of strategic partners working to innovate our way towards better outcomes.
Tap into our deep global experience with life sciences companies—as well as our proven approaches to engaging healthcare professionals, consumers, and institutions.
Our wide array of digital services—backed by data-driven segmentation strategies—yield prescription lift, support clinical decision making, drive patient engagement, and more.
Credible physician communities. Segmented geo-doming for mobile campaigns. Point-of-care prescription support services. All designed to meet people where they are, literally and figuratively.
Recent findings from DRG’s Taking the Pulse 2017 survey of U.S. physicians offer several clear recommendations for pharma companies looking to…
A recent segment featured on our digital HCP communities illustrates the power of our crafted Test & Teach™ interactive, expert-led…
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