And the winner is…
We’re honored to be recognized by the industry for the work we do and the results we deliver. But the real winners are our clients, our partners, and the healthcare audiences we serve.
technology transforms everything
Healthcare is changing. Engagement must keep up.
While the fundamental need to inform, educate, and support healthcare professionals and consumers is as important as ever, the way health and life sciences companies forge connections with their customers has evolved.
Through our wide array of digital channels, we’ve gained a deep understanding of the needs and behaviors of healthcare audiences. We apply these insights and proprietary analytic models to design and execute smart multichannel campaigns that connect clients with their customers at scale—delivering branded and unbranded information that supports important care decisions.
The most diverse HCP affinity network is here.
Our HCP Affinity Network is stronger than ever with the addition of the dozens of medical specialty publications owned by our new strategic partner, Frontline Medical Communications.
Got good formulary? Promote it.
Our geo-targeted, multi-audience formulary pull-through solutions inform both HCP and consumer audiences about more cost-effective options, through their mobile devices. It’s quick-to-market, scalable…and proven to deliver results.
Your digital partner for life (brand life cycle, that is)
Pre-launch, launch, growth, end of life. Wherever your brand is in its lifecycle, our quick-to-market solutions offer a coordinated messaging and activation strategy to drive results throughout your target audiences’ journey.
Building a predictive model, click by click
Based on the millions of interactions healthcare professionals have had across our different digital channels, we’ve developed a statistical model predicting the integrated program design that will best engage your audience. We call it the Aptus Propensity Index™.
Markets
Tap into our deep global experience with life sciences companies—as well as our proven approaches to engaging healthcare professionals, consumers, and institutions.
Services
Our wide array of digital services—backed by data-driven segmentation strategies—yield prescription lift, support clinical decision making, drive patient engagement, and more.
Platforms
Credible physician communities. Segmented geo-doming for mobile campaigns. Point-of-care prescription support services. All designed to meet people where they are, literally and figuratively.
Aptus Health Insights
How pharma can excel in customer experience
A look at what makes a good customer experience and how pharma marketers can deliver on it, including data and perspective from Houda Kamoun Follot, our Chief Strategy and Marketing Officer.…
Bring your mobile ad campaign's performance to life
Nice coverage of our data-driven approach to designing, measuring, and optimizing in-app mobile campaigns, with commentary from Patrick Aysseh of our Tomorrow Networks division.
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What do patients really want from pharma?
Great perspective from Hoss Sooudi, General Manager of EngagedMedia, on how pharma can use a smart, mobile-first approach to deliver a better patient experience.…
Our Communities and Networks
