The most diverse HCP affinity network is here.
Our HCP Affinity Network is stronger than ever with the addition of the dozens of medical specialty publications owned by our new strategic partner, Frontline Medical Communications.
technology transforms everything
Healthcare is changing. Engagement must keep up.
While the fundamental need to inform, educate, and support healthcare professionals and consumers is as important as ever, the way health and life sciences companies forge connections with their customers has evolved.
Through our wide array of digital channels, we’ve gained a deep understanding of the needs and behaviors of healthcare audiences. We apply these insights and proprietary analytic models to design and execute smart multichannel campaigns that connect clients with their customers at scale—delivering branded and unbranded information that supports important care decisions.
Got good formulary? Promote it.
Our geo-targeted, multi-audience formulary pull-through solutions inform both HCP and consumer audiences about more cost-effective options, through their mobile devices. It’s quick-to-market, scalable…and proven to deliver results.
Your digital partner for life (brand life cycle, that is)
Pre-launch, launch, growth, end of life. Wherever your brand is in its lifecycle, our quick-to-market solutions offer a coordinated messaging and activation strategy to drive results throughout your target audiences’ journey.
Building a predictive model, click by click
Based on the millions of interactions healthcare professionals have had across our different digital channels, we’ve developed a statistical model predicting the integrated program design that will best engage your audience. We call it the Aptus Propensity Index™.
Care to engage...with us?
Are you part of a company doing innovative work that better connects healthcare professionals and healthcare consumers with the information and products they need? Join our roster of strategic partners working to innovate our way towards better outcomes.
Markets
Tap into our deep global experience with life sciences companies—as well as our proven approaches to engaging healthcare professionals, consumers, and institutions.
Services
Our wide array of digital services—backed by data-driven segmentation strategies—yield prescription lift, support clinical decision making, drive patient engagement, and more.
Platforms
Credible physician communities. Segmented geo-doming for mobile campaigns. Point-of-care prescription support services. All designed to meet people where they are, literally and figuratively.
Aptus Health Insights
Behavioral Targeting For Health Care Takes Twist To Prove ROI
Patrick Aysseh, president of our Tomorrow Networks division, explores how our approach goes beyond traditional digital metrics to focus on what…
Aptus Health acquires EngagedMedia
Acquisition complements the company’s approach to delivering data-driven programs that connect with healthcare professionals and consumers on…
Synchronizing HCP and Consumer Messages: At The Point of Care and Beyond
Our own Rick Morello, President of Global Life Sciences, describes the power of our "dual mechanism" approach to synchronized HCP and consumer…
Our Communities and Networks
